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How to Build and Manage Your Brand: In Sickness and in HealthBy Dave Dolak
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This e-book details the steps and principles involved in brand building, brand management, and internal branding that aligns your organization with the promises made by your brand. Building strong brands using these powerhouse techniques will cause your brand to resonate with your target market so people emotionally connect with your brand while you ensure you meet and exceed their expectations-- and increase your profits. If you are launching a new product or trying to increase sales of an existing product or service, then this e-book is for you.
Starting with basic branding concepts and terminology, this e-book explores the concept of modern branding and then describes in detail how to go about building your own powerhouse brand through your marketing efforts.
Sections include: The definition of brand; The benefits of a strong brand; The 10 steps in building a strong brand; Brand positioning; Aligning to Vision; The warning signs of an unhealthy brand; How to manage brand decline; and How to manage the death of a brand.
Whether you are an entrepreneur, marketing manager, brand manager, CEO, CMO, business owner, or budding brand guru, this e-book is for you.
What some readers are saying:
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- Sales Rank: #1577276 in eBooks
- Published on: 2012-02-06
- Released on: 2012-02-06
- Format: Kindle eBook
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